Date
09/24 - 12/24
Role
UX Researcher
Product Designer
Team
Allison Chen
Mia Greenberg
Hridya Nadappattel
Iris Sun
EAI had a problem.
Electronic Arts Intermix (EAI) had an abundance of quality content, but student's weren't using their educational streaming service.
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But EAI's web experience wasn't matching the interesting and attention-grabbing nature of its artists and videos.
So we set out to interview users to inform our suggestions for improving the users experience.
Screenshot of EAI's previous website.
Research
Approach
To ground our solutions in the needs of EAI’s real users, we conducted 15 moderated interviews with students and a university librarian — the core audiences for the educational streaming platform.
I personally contributed by helping to design the screener survey, draft the interview script, conduct user interviews, and analyze transcripts to extract actionable insights.
“I don’t know what the website’s main purpose is.”
- participant quote
→ [See Full Research Findings]
Educational Toolkit
Updated flow powered with new student-forward features.
Our Deliverable
An Educational Toolkit which we designed to be a set of strategic features to boost content discovery, academic collaboration, and user engagement.
Toolkit Features
Toolkit Features:
Collections — Curated sets of videos for personal and academic use.
Discussions & Chats — Tools to foster academic dialogue around video content.
Citations — Easy referencing workflows for students and researchers.
Autoplay on Hover - We consistently heard from EAI users that they wanted modern video player features and conveniences.
I collaborated with my team to shape the Educational Toolkit, ensuring our recommendations could be implemented in practical, scalable phases over time.
→ [See Full Research Findings]
An Education Toolkit
I led early user research to validate EAI’s core usability problems, shaped our testing strategy, and drove iterative concept development.
Within the Toolkit, I personally spearheaded the creation of “Collections” — bridging EAI’s vast archive with real-world educational workflows.
Conducted baseline interviews to validate real problems.
Led iterative user testing on early concepts.
Led development from brainstorm to presentation of the "collections" aspect of our toolkit
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Collections | Scaffolding for navigating the archives
Gif of the new collections flow.
I led the development of “Collections,” inspired by real-world research workflows like special library archives.
This feature allows students, teachers, and researchers to curate and share sets of videos — creating personal pathways through EAI’s collection, and transforming passive content access into active discovery.
“There’s no indication of what I’m getting into.”
- participant quote
Collections gave users clear entry points and context into a vast, overwhelming archive.
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Other Toolkit Features
Discussions
Image of new discussion feature.
Encourages collaborative learning and empowers educators with virtual classroom tools.
Citations
Image of group bibliographies.
Encourages collaborative learning and empowers educators with virtual classroom tools.
Autoplay on Hover
Video cards now auto hover, to give the user a preview of the content.
Encourages collaborative learning and empowers educators with virtual classroom tools.
Conclusion
Our final recommendations were well received by EAI, confirming the need for strategic tools like Collections and improved navigation.
If I extended this work, I would focus on strengthening EAI’s brand storytelling and developing living personas — helping ensure their platform evolves in step with their users’ needs.
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